The Best Long Term SEO Strategy: Ignore Search Engines

When I launched my first website, it was an immediate success. It was on the first page of Google SERPs for the terms I thought it would, and it quickly shot up to a Page Rank 6. Was this because I was a skilled SEO? Not at all. I didn’t even no what the terms SEO and Page Rank meant. The first time someone pointed out that my site had a Page Rank of 6, I had to ask what that even was.

Why was this site so successful? I built a site that was actually informative and useful for people. I put a lot of hard work into building the content of the site and asked a lot of people for feedback. People liked the site so they linked to it. It quickly became an authority site in the eyes of Google.

I firmly believe that the best way to get traffic to a site is to have content that people actually want to see.

Does this mean that I think that SEO is useless? No, I think it has its place. If you are writing an article for your pet site about fantastic large dog breeds you might want to do a bit of keyword research. If your article was originally titled “Great Large Dog Breeds” and you do a bit of research and find that people actually search for “Best Large Dog Breed” a lot more than they search for “Great Large Dog Breeds” you may want to re-title your article. You also want to do things like make sure your site is easily spiderable by search engine robots.

My point is that when you originally conceive of a site you shouldn’t be thinking, “What will be a killer site for search engines?”, you should be asking “What will be a killer site for my visitors?”.


  1. e-webtemplates Said,

    May 18, 2008 @ 8:07 pm

    Very good info . This is the correct way to build a website.

  2. Malcolm Lambe Said,

    May 27, 2008 @ 2:29 pm

    Naive. You might build “a killer site for my visitors” but don’t hold your breath that Google will find it and put you on the front page. And even if you land on the front page, staying there’s another matter. That’s why we have SEO – and it works.

  3. Toivo Lainevool Said,

    May 27, 2008 @ 3:00 pm

    Thanks for the comment Malcom. Like I said I have a site that proves that you can get a good ranking with knowing SEO. I built a site in 2000 with no idea of what SEO meant. I haven’t “tweaked it” for SEO since then, and it is still on the first page of Google’s results for the keywords you would expect it to be there for.

  4. collaborative writing Said,

    October 1, 2008 @ 6:59 am

    I think your last comment explains the background. It is 8 years since your first site launch and thing are now quite different. The competition is so huge that even if you pick the right niche for your site, it needs more then just a good content to survive. Good SEO is priority. Google is just in the process of adjusting its algorithm to acknowledge more the SEO in-page efforts, so I would add ti to your post suggestion + solid backlink building strategy as a wining concept.

    Literature Response

  5. p@r@noid Said,

    February 9, 2009 @ 10:09 pm

    Good info…it is important that you always use title thinking from search point of view…
    Else you can use plugins like all in one SEO or platinum SEO for different titles :)

RSS feed for comments on this post