Google Adds Favicons to Ads

Here is an interesting Google test I came across today. It looks like they are testing putting small icons beside the URL in some ads. Here is a screen shot:

Google Favicon Ads

Google is always testing changes like these to a limited set of users to see what affect they have. My guess is that these icons will increase the click-through-rate on these ads. There have been some other reports from people seeing these as well, but my screen shot is the first I’ve heard of a US based search showing these results.

I’m sure if these icons do increase click-through-rates, publishers will like the addition!

1 Comment

  1. sriraj Said,

    March 18, 2009 @ 7:36 am

    Never observed !!

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