AdSense is a great way for beginning Webmasters to make some revenue. There is a lot to like about AdSense – it’s easy to set up, it can display ads in almost any niche, once you have it set you can just forget about it and watch the money build up in your account. A lot of publishers seem to get overly focused on AdSense, and forget that there might be other options out there. But that’s a mistake.
It seems like most people I know who make good money from Websites tend to use more than just AdSense. AdSense may be a good default, but there are so many different ways to make money, people usually diversify and find a lot of different programs that bring in some good income. I do pretty well with AdSense, but a few months ago I tried an affiliate program on my top AdSense site. It ended up paying out more than AdSense does, and my AdSense income hasn’t dropped at all. I’ve also gotten checks from Amazon, Text Link Ads, direct sales, ReviewMe, affiliate programs, and other sources. And I still experiment with different programs all the time.
Look at Darren Rowse, his number one money maker is Chitika, AdSense is #2 on the list. And he lists six other revenue streams.
Look at John Chow, he makes more money from various affiliates, ReviewMe, Direct Sales and Text-Link-Ads than he does with AdSense.
Every webmaster should experiment with different programs for two reasons:
- It’s good to have diversified income streams – never put all your eggs in one basket.
- You never know which program or combination of programs will make you the most money. Try lots and lots of affiliate and advertising programs. Some will make you nothing, some will do OK, and then you might hit on one that will make more for you than AdSense ever did. You never know until you try what will make you the most money.
Don’t get me wrong, AdSense is a great advertising network, and should be in the mix of every publisher’s revenue stream, but don’t limit yourself. If AdSense is the only thing you’ve ever tried, go ahead and do yourself a favor and try something new. Here are a few (affiliate) links to try out: