A new website ReviewBack launched today. It provides a service where people can review each others blog. The sign up is free and there are no fees involved in getting or giving reviews.
This service is sort of like ReviewMe or PayPerPost, except that instead of paying cash for a review, you pay by providing your own review back to the site that reviewed you. So far, I don’t see any signs of how they are going to monetize this service, but I assume that it will be advertising based revenue.
This seems like a great way for smaller blogs to get some link love and attention from other bloggers. I have signed up, along with about 60 other blogs. Right now there hasn’t been any “review action”, so I’m not even sure how the whole process works. If you want to find out how this thing work, sign up and request a review from me! I have to warn you that I will be very very picky about who I accept a review exchange from.