Google Testing Keyword Based Ad Filtering

Here is some good news for publishers who have been having problems getting correctly targeted ads on their sites – Google is testing the ability for publishers to specify negative keywords for ads.

One publisher who was given the chance to test this new feature had this to say:

I canít tell to much, except that i was given the possibility to give a series of terms for which they broad matched and didnít show ads.

Of course, as with all new testing at Google, there is no word on when this feature will be available to all publishers, or even if it will ever be available.

I think this is a good step forward for AdSense. I know I initially had problems targeting ads on this blog, because all the ads were about “blogs”. Having a negative keyword filter would have helped out a lot.

Originally found via ProBlogger.

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