Archive forOctober, 2006

Free $50 Advertising Coupons

Search Engine Roundtable today had a post about some free coupons for CPC advertising.

Get $50 in your account when you sign up for a new advertiser at MSN’s adCenter and Google’s AdWords.

PDF file of $50 Coupon for adCenter. Note that these are good for US residents only.
Form to receive a $50 coupon for AdWords. I’m not sure what restrictions this coupon has.

If you’ve never tried advertising before, this is a good chance to do so. If you manage to get $0.05 clicks, you can get 2000 targeted visitors for $10.00. Not a bad deal.

Note that both adCenter and AdWords have $5.00 USD activation fees that need to be paid.

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Google Custom Search Engine

Google has announced a new Custom Search Engine.

Similar products have been available from other companies for some time. There is Rollyo, Eurekster’s Swicki and Yahoo Search Builder. They all basically offer a customizable search engine by allowing you to enter a series of URLs that will be searched. This allows for the building of verticalsearch engines. For example, if you wanted to build a custom search engine for remote control cars, you can enter the URLs of all you favorite remote control car sites, and the search will select pages just from those URLs.

Google’s offering has a pretty good combination of features, compared to the others, including:

  • Unlimited URLs. You can enter in as many URLs to include in the search results as you like.
  • The ability to monetize the searches. You can provide your AdSense publisher ID and the search will be just like AdSense for Search.
  • It allows you to specify if you want to only search in those URLs, or gives those URLs preference over all the others.

For some more opinions on Google’s Custom Search Engine, see Matt Cutts, John Battelle, Aaron Wall and JenSense.

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5 New Advertising Networks

There have been a lot of new advertising networks popping up in the last month or so. With many people complaining that AdSense isn’t doing as well for them as it used to, I think many publishers are ready to look for alternatives. Here is a quick overview of five networks that have been announced recently.

Performancing Partners Ad Network
This is a advertising network for blogs. Advertisers can buy ad spots on you blog on a monthly basis. Performancing has an “Auto Pricing” feature which determines the price of an ad based on your blogs statistics. These prices can be overridden by the blog owner. You can choose to place anywhere from 1 to 6 ads on your blog. When there are no ads to display, an ad for Performancing is shown. The good thing about about these Performancing ads is you get a 5% referral program for anyone who signs up through them. I have signed up for this program and am testing it on my blog right now (you can see ad on the the right sidebar). It takes 48 hours for the auto pricing to kick in, so I’m not sure what to expect yet.

Performancing pays 70% of the revenue to the blog owner. They also have a 5% lifetime referral bonus for any publishers or advertisers who sign up through your ad.


Text Link Ads’ Feedvertising
Feedvertising allows you to insert text ads into your blog entries. The interesting thing about this is that it allows you to insert your own ads for free, or if you like to sign up for their advertising marketplace so advertisers can pay for ads. I have not yet used the Feedvertsing program, but I am considering trying it out. I like the fact the ads are unobtrusive and are clearly labeled as ads.

Feedvertising is free to use for your own ads. Publishers get 50% of revenue generated from the sales in the advertising marketplace. They also have a referral program which pays $25.00 for any referred visitor that results in a sale or gets accepted into the publisher program.


Texsy
Texsy is an ad program that inserts ads into the text of web pages. Texsy underlines product names on your web sites and underlines them. When users hover over the underlined words, an ad pop up. The ads that are shown are from Amazon, Ebay and Shopping.com. Publishers must sign up for these affiliate programs for them to show up on web pages.

Texsy inserts its own ads into the publisher sites 20% of the time.


AdQuick
This is a new advertising program that I don’t know much about. The web site does not provide much information, there is no Terms and Conditions page yet, the FAQ page is empty and they provide little information about how the program works. I’ve sent a message to them asking for more information. I’ll make a new post if I find anything significant.
Update: They now have a FAQ posted on the site, see: http://www.adquick.co.uk/faq.php. Still no T&C though, so I’m not signing up for now.


ReviewMe
Review me is a new advertising program from Andy Hagans. Bloggers are paid to write reviews about an advertisers program. The review will have full disclosure that reviewer has been paid, and the review do not need to be positive. ReviewMe is not yet open to the public, but should be shortly.


I’d love to hear comments from anyone who has experience with these networks.

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PubCon Las Vegas 2006

The PubCon Las Vegas 2006 conference is shaping up to be a great one. This is the first major web publishing conference I am attending so I am really looking forward to it.

The list of names of people I recognize that are giving keynotes and sessions is huge: John Battelle, Guy Kawasaki, Jennifer Slegg, Barry Schwartz, Rand Fishkin, Andy Hagans, Brett Tabke, Vanessa Fox, Aaron Wall, Matt Cutts, Tim Mayer, Greg Boser, and Danny Sullivan.

The price is great too; $489 USD for a 4 day conference is very reasonable. I’m used to going to software development conferences that are $500 a day or more.

The other thing I love about this conference is that it is in Las Vegas, baby! I’m already booked at the MGM Grand, which is just a quick monorail ride from the Convention Center. If your still looking for a good price on a hotel, try checking out Las Vegas Hotel Deals and Specials.

If you are going to be there, be sure to look for me, I’ll be the guy with the Mohawk (if I don’t have to go on a business trip between now and the conference). Email me at tlainevool [at] admoolah [dot] com if you want to arrange a time to meet and chat or have a drink.

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