Jennifer Slegg’s New Radio Show – Click This!

Jennifer Slegg (a.k.a Jenstar) just finished the premiere episode of her new radio program on Webmaster Radio, called Click This!. The show focuses on contextual advertising and related topics.

Her guest was Kim Malone, Director of Online Sales & Operations for Google AdSense. It is always interesting to hear from people on the AdSense team. Here are a few highlights:

  • Kim hinted that there were changes coming soon to the Reporting UI, Site Targeting, and New Referral Programs.
  • To avoid getting kicked out of AdSense make sure to avoid “scumware”, Pay-to-surf programs, and any source of traffic that uses pop-ups. Also avoid clicking on your own ads.
  • Like usual for Google, Kim avoided saying anything very specific about smartpricing, but suggested to avoid poor quality traffic
  • Some interesting notes about premium publishers – in order to get the benefits of being a premium publisher they are required to have commitments for ad placements and pageviews.

The archive of the show will be available at http://www.webmasterradio.fm/episodes/index.php?showId=42

Congratulations on a successful show, Jennifer. Can’t wait for the next one.

Comments are closed.