New AdSense Reporting Features
AdSense has announced two more reporting feature and some changes to code generation.
One reporting change allows you to see reports split out by CPM ads and contextual ads. This is the first time publishers can get any idea of how many CPM ads are being run on their site and how much they are earning. Unfortunately there is still no way to control whether or not a site displays CPM ads or not, so this could be frustrating if a publisher sees that CPM ads earn less than contextual ads.
The other reporting change is advanced reports for referrals. Publishers can now choose date ranges to report referral impressions, clicks and conversions.
The last change is what they call “streamlining” of the code generation of AdSense for Content ads. The code generation has been split up into three steps. I think new users may find this a little easier to use, but I personally think it will be a little annoying to flip back and forth between different pages instead of having everything on a single page.
Found via ProBlogger.
