Digger’s Realm Ad Placement Experiments
Digger has a good post about experimenting with ad placement and number of ads on Digger’s Realm. He found that running three ads instead of two increased his revenue by 34%.
Here’s my favorite quote from the story:
My real revenue increase over what I’ve been seeing the past couple of months is up nearly 100%. Also, since I really started paying attention to revenue and ad placement 6 months ago in September, 2005, my AdSense revenue alone is up over 1,057%! That’s right, over a 10 times increase!
This is a good reminder to keep experimenting, and not to make any assumptions.
