New York Times Article About AdSense

The New York Times has an article about AdSense publishers titled Google’s Shadow Payroll Not Such a Secret Anymore. The article talks about how publishers are taking part in AdSense. The article features Digital Point’s Shawn Hogan who reveals the site makes about $10,000 a month from AdSense.

One interesting quote from the article is:

for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

I believe they got these numbers from Google’s Third Quarter Fiscal 2005 Results, which shows Google Network revenue at $675 million, and traffic acquisition costs (the portion of revenues shared with Google’s partners) at $530 million. One thing to remember, however, is that large, premium publisher often make special deals with Google, and probably get a larger share of revenue then regular publishers. This 2004 article estimates that Google made a deal to pay an 85% revenue share for the to secure the AOL Europe deal. This puts the share that regular publishers get at somewhere below the 78.5% figure.

Found via JenSense.

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