YPN Initial Impressions
The YPN beta has gone fairly well so far. I’ve only had the ads on one site for 48 hours, so I do not have enough data to determine whether or not the revenues are better than AdSense, so for now I’ll just give you some of my initial impressions on using the system.
- Setting up YPN ad layouts is similar to setting up AdSense ad layouts. They provide a screen where you select the format and colors, and there is a text box where the JavaScript that is needed for you site is displayed. They have channels but call them “Tracking Categories”. Customized color palettes can also be set up.
- Statistics are not updated nearly as frequently as AdSense statistics are. This could be an issue for those of us who obsessively check statistics. The only statistic which is near “real time” is Daily Balance, which seems to be updated every few hours. Statistics for Impressions, CTR, and eCPM are only available the next day. One nice touch for the daily balance is they tell you the time that it was last updated, for example they will say “Daily Balance $XX.XX, * Estimated as of Sep 12, 2005 at 10:00 AM PST”.
- Support seems very responsive. I emailed two questions on Saturday night and received one response Sunday morning and the other on Monday morning. They also have telephone support available, which I have not tried yet.
Scott Said,
September 25, 2005 @ 12:02 pm
I would love to try Yahoo ads but am not allowed to because I reside in Canada. Hopefully they will come out of beta soon and the rest of us can have a try.