Is your site available for a site-targeted campaign

I recently used my AdWords account to check if my websites were available for site-targeted campaigns in Google’s AdWords campaign. It turns out 3 out of 5 of my sites were. One of the sites that wasn’t available was just a few days old, and the other one is a very low traffic site that has been up for a few months.

I think in general site-targeting is good for webmasters with high quality sites. People who have set up sites just to try to make money off AdSense with little or no real content will not be chosen by advertisers and they will suffer for it.

This got me thinking about how Google chooses which sites are chosen. I would think brand new sites and sites with low traffic would not be shown, but are there any other criteria? Does anyone know?

Have you checked if your sites are available?

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