Google has announced some major upgrades to its analytics service. They have added:
Advanced Segmentation – allows you to isolate and analyze different sets of visitors
Custom Reports – allows you to create and save specific reports
Motion Charts – allows you to visualize data over time
A New Dashboard – new quick access to more data on the front page
A Data Export API – will allow custom application or websites to do more analysis or visualization of analytics data
And finally the new feature I’m most excited about…
Integrated Reporting with AdSense
This is something I have been hoping they would do for a while. For a while, I have been using a script that attempts to track AdSense clicks, but it was not as accurate or detailed as what will be available from Google. Here are some useful things you will be able to do with this new data.
Track Which Traffic Source Pay the Most. It is nice to know where you good, revenue generating traffic comes from. If you know that search engine traffic bring better revenue then links from other sites, you know to concentrate on SEO. If other types of sites bring in more revenue per visitor, it is a good idea to concentrate on getting links from those sites.
Track Which Pages Bring the Most Revenue. If some pages on your site bring more revenue per page view than others, it is a good idea to get traffic to those pages. Point your own internal links to these pages and get links from other sites to those pages. Also if you notice that certain types of content bring in more revenue per page view (e.g. product reviews versus how-to articles), you know that creating more of that type of content would be a good idea.
There are some more detail in an Inside AdSense blog post.
Google is rolling out the feature over time into publishers AdSense account, so look for it next time you log in. I haven’t gotten it yet, but I can’t wait.
Update: Here is the official Google Support pages about Adsense and Analytics integration