Privacy Policy Requirements For AdSense Publishers

Recently, AdSense changed. JenSense has a post detailing all the changes.

One of the major changes is that publishers now must include a privacy policy. The new Terms and Conditions states:

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

I have a feeling that the vast majority of publishers do not have anything like this currently on their sites. I know I don’t. Here is what I am currently considering planning to put on my site. Feel free to use it on your own site. If you have any comments about it please let me know! I’ll try and update this post if I feel any changes are needed.

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1 Comment

  1. Mont Tremblant Skier Said,

    March 20, 2008 @ 2:54 pm

    I do not really use Adsense. Those Terms and Conditions are not with AdSense once you launch it on the website?

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