Comments on: Is CPC Dead? http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/ Webmasters - Share and Compare AdSense earnings. Wed, 08 Dec 2010 20:14:17 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Rick http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/comment-page-1/#comment-1596 Rick Thu, 13 Jul 2006 01:28:37 +0000 http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/#comment-1596 When the cost to run a campaign is too high to make a profit on the advertizing then the advertizers will lower their bids. Most of the advertizers care only about making a profit on the ad and so have indirectly already figured out how much click fraud there is. When the cost to run a campaign is too high to make a profit on the advertizing then the advertizers will lower their bids. Most of the advertizers care only about making a profit on the ad and so have indirectly already figured out how much click fraud there is.

]]> By: Toivo Lainevool http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/comment-page-1/#comment-1594 Toivo Lainevool Tue, 11 Jul 2006 03:50:02 +0000 http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/#comment-1594 You're right, Randy. I have no idea what kind of control Google could have over this kind of advertiser-side fraud. Maybe they will make everyone use Google Checkout :) This side of things seems even more difficult to control than click fraud. The only thing publishers can do about is is select the advertisers that give the the best overall revenue. If an advertiser is cheating too much the payout for publishers will be too low and they will be dropped by the publisher. This is assuming, of course, Google would allow publishers to select the CPA ads like they do with the existing CPA beta program. You’re right, Randy. I have no idea what kind of control Google could have over this kind of advertiser-side fraud. Maybe they will make everyone use Google Checkout :)

This side of things seems even more difficult to control than click fraud. The only thing publishers can do about is is select the advertisers that give the the best overall revenue. If an advertiser is cheating too much the payout for publishers will be too low and they will be dropped by the publisher. This is assuming, of course, Google would allow publishers to select the CPA ads like they do with the existing CPA beta program.

]]> By: Randy Charles Morin http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/comment-page-1/#comment-1593 Randy Charles Morin Mon, 10 Jul 2006 10:18:21 +0000 http://www.admoolah.com/blog/index.php/2006/07/is-cpc-dying/#comment-1593 What people forget is that CPA will have the same fraud from advertisers that CPC has fraud from publishers. It's the same game, from the other side of the circle. What people forget is that CPA will have the same fraud from advertisers that CPC has fraud from publishers. It’s the same game, from the other side of the circle.

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