New YPN Features
Yahoo has introduced some new features to publishers.
First, they replaced the old “Content Setup” tab with a “Publisher Services” tab. It is subdivided into three sub-tabs – “Drive Traffic”, “Enhance Your Site” and “Build Your Site”. Each sub-tab has forms and links for various Yahoo! offerings that might be of interest to publishers. The “Drive Traffic” sub-tab has forms for site submission, RSS feed submission and site suggestion. It also has links to Yahoo! services such as podcast and video submission pages, Yahoo! Site Explorer and Search Submit Express. The “Enhance Your Site” sub-tab aggregates many Yahoo service that you can add to your site such as search boxes, Flickr badges, and Yahoo videos. The last sub-tab “Build Your Site” includes links to Yahoo! domain registration and hosting services, and Yahoo! Small Business.
I can see why Yahoo! added the Publisher Services tab. It promotes their own services by making it easier for publisher to find out about them and use them. It will be a convenience for publisher who regularly use these features.
The next change is a new help center. Yahoo! has started creating how-to guides for setting up and managing accounts. Several FAQs are included as well.
My favorite change is a new column on the reports – Revenue Per Click. This shows total revenue divided by number of clicks. I’m not sure why Yahoo! or AdSense have not included this column on their reports before. I’m sure its something that most publishers calculate on a regular basis.
The final change is bulk URL Reporting upload. Instead of adding reporting URLs one at a time, you can now cut and past up to 100 URLs into the form at once. The maximum number of active reporting URLs allowed is still 100.
It’s good to see Yahoo! adding features and helping to raise the bar. Now I hope AdSense follows suite and adds a Revenue-Per-Click column into their reports!
