YPN Introduces RSS Ads

November 16, 2005 @ 9:26 am · Filed under Blogging, Yahoo Publisher Network

YPN has added a feature to allow publishers to put ads in RSS feeds. This feature looks similar to the AdSense RSS ads and is open to all publishers in the YPN beta.

They have a brief description of the new offering:

Ads in RSS allows you to place ad listings within your RSS Feeds. The ad listings may be relevant to the content of your RSS Feed in general or to a particular post.

Ads in RSS enables you to:

* Provide targeted ads that are related to the content of your RSS Feeds.
* Generate additional revenue from your RSS Feed.
* Track the performance of multiple RSS Feeds or Posts.

This last point is particularly interesting. Not being able to get good statistics on how many people are reading feeds is a common complaint from publishers. It will be interesting to see how well this works.

There is now a new tab in the “Ad Setup” section of the YPN site.

This page walks you through the process of, 1. Registering a New RSS Feed or 2. Selecting an Existing RSS Feed; 3. Previewing Your RSS Ad Unit; 4. Copying Your RSS Ad Code; and 5. Updating Your RSS Feed Template.

A few things to note.

  • RSS ads are currently only available for WordPress or Movable Type users.
  • For WordPress, the ads can only be inserted into full text feeds only, not summary feeds.
  • Ads can be generated for RSS 1.0, RSS 2.0 and Atom feeds

Here is a sample of the ads:

Sample YPN Rss Ad

I might try this out on a few blogs I have. I will probably not put the ads on the AdMoolah blog for now.

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