AdSense Optimization Webinar: Cases Studies
The second part of the AdSense Optimization webinar was three case studies.
HybridCars.com
The site gets about 25,000 views per day.
Initially Hybridcars.com only had ads on a small percentage of their pages and they were making $80-90 dollars a day. They managed to increase this to $200-300 dollars a day by putting ads on the majority of their pages, and improving the positioning of the ads.
Advice from HybridCars.com was to put content first to keep visitors and to experiment with different ads.
www.geekzone.co.nz
Geekzone gets about 75,000 page views a day and has 7,000 RSS subscribers.
Originally the site had ads on the top right of the page. They increased their AdSense revenue by about $20-$30 a day by moving the ads to be positioned between the title and the content.
Changing the ads from ones that stood out to ones that blend in caused their revenue to go from $30-$40 a day to $90-$100 a day.
Their advice was to focus on content to bring in traffic and use good navigation to keep users on your site.
AskTheBuilder.com
They get about 100,000 page views a day.
When they switched from having ads at the bottom of the screen to the top of the screen, revenue increased by about 60%.
In one experiment, they went from using blend-in ads to ads with a yellow background and revenue dropped about 65%.
Their advice was to concentrate on having good content. Having 500-600 pages is far better than having 20-30 pages. Experimentation was again mentioned.
Miha Said,
August 3, 2005 @ 1:41 am
Content, content and more content.
With content you get more page views and then you can focus on positioning of the ads.
AdMoolah News and Views » AdSense Optimization Webinar Overview Said,
August 4, 2005 @ 12:58 am
[...] 8217;m sure there is plenty I missed. Update: here are links to the posts: Best Practices Case Studies Questions and Answers: Part 1 Questions a [...]
Content is king at Problogger Philippines Said,
August 5, 2005 @ 11:18 pm
[...] for AdSense and other ad programs, but one thing does not change — content is king. These case studies metioned in the recent AdSense Webi [...]